Sales acceleration for B2B technology and SaaS teams
An enterprise software purchase routinely involves the CTO, the security lead, the CFO and the operational user. Research on B2B buying puts committees at roughly six to eleven people, and most no-decision losses happen because nobody managed that group — not because the product lost a feature comparison.
What we work on
Qualification against a committee
Who decides, who can veto, what the process is and what happens if they do nothing. Written in the CRM as evidence, not as the seller's opinion.
Demos that stop being the whole sale
The demo answers a question the discovery established. When it arrives first, the deal gets evaluated on features and dies in procurement.
Multi-threading
Moving from one friendly contact to a mapped account. Single-threaded opportunities are the most common cause of a deal dying quietly.
Forecast that holds
Stage definitions based on buyer commitments rather than seller activity, so the number at the start of the quarter resembles the number at the end.
Outbound that is a system
ICP, account tiering, trigger events, hypothesis, multichannel cadence — with AI used for research and drafting, not for sending more of the same email.
Before you train the team, find where revenue is leaking.
Fifteen questions, about ten minutes. You get a score and the three areas where your commercial process loses the most opportunities.