SALESACCELERATIONUSA · COMPLEX B2B SALES

Revenue Performance Score

Fifteen statements about how your commercial process actually runs. About ten minutes. At the end you get a score out of 100 and the three areas where your pipeline is most likely losing opportunities.

This is a structured conversation starter built on the patterns we see in commercial reviews. It is not a psychometric instrument and it does not diagnose your company — that is what the Commercial Performance Diagnostic does, with your CRM data.

0 of 15 answered

1. We disqualify opportunities as readily as we create them.

2. Our pipeline coverage is calculated against a known conversion rate, not a habit.

3. Sellers quantify what the client's problem costs before proposing anything.

4. We can name the economic buyer and the decision process on most open deals.

5. We know what happens if the client does nothing, and we use it in the conversation.

6. Most open opportunities have more than one contact engaged inside the account.

7. Next steps are agreed with the buyer and dated, not assumed by the seller.

8. Discounts are exchanged for something, never given to accelerate a close.

9. The team can defend price without escalating to a director.

10. A stage changes because the buyer did something, not because the seller is optimistic.

11. The CRM reflects reality closely enough that we plan from it.

12. Our forecast at the start of the quarter resembles the result at the end.

13. Managers coach specific deals weekly, rather than reviewing status.

14. A new seller reaches productivity through a defined process, not by observing colleagues.

15. We use AI in the selling workflow — research, preparation, drafting — not as an experiment.

Your Revenue Performance Score

0/100

3 revenue leaks detected

Ranked by how far each area sits below the rest of your own answers. The risk label describes the gap, not a benchmark against other companies.

Get the full breakdown

All six dimensions scored, what each leak typically costs, and the three things to fix first. Reviewed by a revenue strategist before it reaches you.

We use this to prepare the conversation, nothing else. No purchased lists, no data resale.

Teams with fewer than 10 quota-carrying sellers receive the written breakdown and our async resources. Executive conversations are reserved for teams above that threshold.

Want this measured on real data instead?

The assessment reflects what your team believes. The Commercial Performance Diagnostic measures what the CRM shows. When the two disagree, the gap is usually the most valuable finding.

See how the diagnostic works